VoteRiders provides marketing and outreach for on-the-ground partner organizations that are working to secure voter IDs for eligible citizens.

VoteRiders provides this support through:

• Highlighting Best Practices

  • VoteRiders shines a light on the work of its on-the-ground partner organizations that are ensuring that eligible citizens secure voter IDs and any necessary underlying documents (birth certificates, etc.).
  • VoteRiders supports and shares its partner organizations’ latest activities and events here.

• Media Exposure

  • VoteRiders uses its strong social media presence to inform people on the latest voter ID news and activities and to inspire individuals to obtain their voter ID or help others obtain voter IDs through its Action Campaigns such as the Pledge to Take a Friend to the DMV.  Please sign up to help three citizens get their voter IDs.  NOW is the time to reach out to your family, friends and neighbors to help them get their voter IDs.
  • VoteRiders emphasizes the importance and immediacy of the voter ID issue through videos and other media that share the plight of citizen voters’ personal stories.  Video and written stories of these individuals’ accounts are submitted by YOU for possible uploading to VoteRiders’ YouTube Channel or even to appear within videos VoteRiders will produce.
  • VoteRiders is also extending its media outreach to local TV, radio and newspaper outlets in targeted states, cities and communities.
  • Citizens most impacted by voter ID laws are those who do not drive and are therefore less likely to have a driver’s license.  VoteRiders may also place advertisements with information on how to get a voter ID along bus and subway lines in targeted areas.

• Celebrity Engagement

  • VoteRiders leverages star power with celebrities who are civically engaged and committed to ensuring that all eligible citizens are able to exercise their right to vote.
  • With help from committed celebrities and other professionals, VoteRiders facilitates media-attracting stories as well as produces and distributes public service announcements to cable, TV and radio stations in targeted areas, inspiring citizens to get their voter IDs and also help assist those who need an ID.

• Document Fund

  • In order to obtain a photo ID in most states, an individual needs to show multiple forms of underlying identification, such as original birth certificates, Social Security cards, and marriage and/or divorce decrees.  Some people do not have these documents in their possession for various reasons, and they cost money to obtain, which can prove challenging for low-income individuals who are less likely to have a photo ID.  VoteRiders raises money for a Document Fund to reimburse grassroots 501(c)(3) partner organizations for their out-of-pocket costs to procure necessary documents on behalf of citizens.